The Global Entertainer

Media is consumed by audiences across demographics and various avenues such as television, films, out-of-home (OOH), radio, animation, and visual effect (VFX), music, gaming, digital advertising, live events, filmed entertainment, and print. The retail market in India has undergone a major transformation and has witnessed tremendous growth in the last 10 years

  • In 2024, television will make up 40% of the Indian media industry, 13% by print media, 12% by digital advertising, 9% by cinema, and 8% each by OTT and Gaming sectors.
  • The trajectory for the country’s digital revolution is expected to reach more than a billion users by 2028.
  • By 2024, Media & Entertainment industry is expected to reach $39 bn and a CAGR (2019-24) of 9%
  • The overall online video market for India is projected to grow at a CAGR of 26% between 2020 and 2025 to reach $4.5 bn in revenue over the next five years
  • OTT content cost may grow at a CAGR of 18% to reach $1.6 bn between 2020-2025
  • India holds the most potential of any market in the world and its breakneck rate of growth will see total OTT video revenue overtake South Korea, Germany and Australia to jump to be the 6th largest market in 2024
  • Accounting for 80% of the revenue, online gaming segment will drive enormous engagement and another addition of another 100 million smartphones and continued conversion of 2G and 3G connections to 4G will drive a 3X growth in this segment by 2022
  • Total pay-TV subscribers will expand from 127 million in 2020 to 134 million by 2025
  • eSports in India is witnessing levels of interest and excitement seen in other markets around the world. A huge millennial fanbase, coupled with the affordability of eSports streaming services and improved internet bandwidth is driving this growth

Up to 100% FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services

100% FDI is allowed in Publishing/ Printing of scientific and Technical magazines/ Speciality journals/ Periodicals under the government route

India has 5th largest media and entertainment market in the world

Second largest digital population

Most Affordable Mobile Data Prices